Boost Your Reach with Dynamic Marketing Campaigns

Create Your Campaign
Check

No credit card required

Girl with white headphones reading WhatsApp messages received from e-commerce
Man on the street reading an SMS appointment reminder
Elderly man in the snow checking his mobile for location via WhatsApp business message
Girl with a red cap reading a WhatsApp business message on her phone
Girl with a tattoo checking her phone for a rock festival invitation received via WhatsApp
Girl with a backpack at the station checking an SMS about her arriving taxi
Girl drinking juice in the street checking an SMS confirmation for a concert ticket
Girl on the street receiving a billing statement via SMS

98%

of all text messages are opened by recipients

90%

of all text messages are read within 3 minutes

35%

of recipients click through the message links

50%

of recipients purchase after the marketing message

Discover the Power of Mobile Marketing with TopMessage

Marketing campaigns integrate multiple channels and content types to help brands achieve specific goals. Leveraging both SMS and WhatsApp, you can infuse your brand with identity, personality, and emotions, making it more recognizable and memorable to your audience. TopMessage's AI-driven insights, campaign flow automations, and comprehensive analytics empower you to create and optimize engaging mobile marketing campaigns effortlessly.

Check

No credit card required

Available Channels

Engage Your Audience Through Their Favorite Channels

SMS Campaign

SMS Campaign

Send bulk SMS campaigns to your contacts instantly, or schedule them for a later date and time.

Explore more Next icon
WhatsApp Campaign

WhatsApp Campaign

Boost your conversion rate by reaching your customers with WhatsApp Marketing campaigns.

Explore more Next icon

Why Choose TopMessage for Your Marketing Campaigns

Comprehensive Security

Ensure your communications are secure and private, with end-to-end encryption.

Global Reach

Expand your marketing efforts with support for international messaging, reaching audiences worldwide.

Superior Delivery Rates

Benefit from high delivery and open rates, ensuring your messages reach and engage recipients promptly.

Advanced Targeting Capabilities

Target your audience effectively with advanced segmentation tools, to maximize your marketing campaign effectiveness.

User-Friendly Platform

Create, manage, and analyze campaigns effortlessly with our intuitive, user-friendly platform.

Top-Tier Support

Access our dedicated support team for expert assistance whenever needed.

Case Study

First endeavor of SMS marketing

A local bakery decided to explore SMS marketing campaigns for the first time as part of their promotional strategy. Targeting about 5,000 customers who had either shown minimal interest in their offerings or hadn't visited recently, they launched an SMS campaign. This approach led to sales surpassing $6,000 from a single campaign, with a modest investment of approximately $200. This success highlights the power of SMS campaigns in re-engaging customers and driving revenue growth.

Girl selling fresh bread at a small bakery using TopMessage for customer communication

How It Works

Engaging with TopMessage on Marketing Campaigns

Steps

Select Your Plan
Craft Your Marketing Campaign
Choose Scheduling Type
Launch Your Marketing Campaign
Monitor and Optimize

Select Your Plan

Subscribe to Topmessage plans or create a custom plan that best fits your use case and preferred marketing channels. Add non-expiring credits to ensure you always have the resources you need for effective marketing.

Screenshot of TopMessage's pricing plans page

Craft Your Marketing Campaign

Utilize TopMessage AI to create compelling campaign content. Select a branded sender and choose the targeted segment from your contacts list for your marketing campaign.

Screenshot of TopMessage's WhatsApp campaign creation page

Choose Scheduling Type

Plan the optimal delivery times for your messages to maximize engagement. Send the messages instantly, or use smart scheduling to deliver them based on customer behavior insights.

Screenshot of TopMessage's WhatsApp campaign page with scheduling function

Launch Your Marketing Campaign

After finalizing your campaign, conduct tests with a small group of recipients. Once everything is set, proceed with the full launch to engage your audience immediately.

Screenshot of TopMessage's campaign review page

Monitor and Optimize

Post-launch, use TopMessage’s comprehensive analytics to track campaign performance. Monitor metrics such as delivery rates, open rates, click-through rates, and conversions to evaluate effectiveness and refine future campaigns for better results.

Screenshot of the TopMessage's analytics page

Key Features ofSMS Marketing Campaigns

Get started fast with our solutions

Dynamic Templates

TopMessage AI

Link Shortening & Tracking

Automated Messaging

Enriched Content

Analytics and Reporting

Integrations with other apps

Contact Management

Dynamic Templates

Create reusable dynamic templates to efficiently send personalized messages.

  • Personalized Communication
  • Direct Engagement
  • Efficient Campaigns
Screenshot of TopMessage's dashboard showing various pages and tools

TopMessage AI

Leverage TopMessage AI to generate high-quality, engaging content tailored to your audience.

  • Time Optimization
  • Content Improvement
  • Error Reduction
Screenshot of TopMessage's dashboard showing various pages and tools

Link Shortening & Tracking

Shorten and monitor links used in your WhatsApp messages or CTAs to improve engagement metrics.

  • Increased Characters Limit
  • Improved Tracking
  • Better User Experience
Screenshot of TopMessage's dashboard showing various pages and tools

Automated Messaging

Build automated messaging campaigns to prompt and guide user flows at each stage of the customer journey.

  • Deliver Streamlined Experiences
  • Minimize Steps
  • Behavior Based Messages
Screenshot of TopMessage's dashboard showing various pages and tools

Enriched Content

Enhance your campaign content with custom fields, multimedia, emojis, and variables.

  • Enhance Engagement
  • Streamlining Communication
  • Interactive Buttons
Screenshot of TopMessage's dashboard showing various pages and tools

Analytics and Reporting

Use our comprehensive analytics to easily identify your marketing campaign's strengths and weaknesses.

  • Increased ROI
  • Cost Reduction
  • Long-Term Planning
Screenshot of TopMessage's dashboard showing various pages and tools

Integrations with other apps

Use Zapier to connect TopMessage with over 2,000 applications, allowing you to send marketing campaigns from your preferred tools seamlessly.

  • Integration with CRMs
  • Automated Processes
  • Fast Setup
Screenshot of TopMessage's dashboard showing various pages and tools

Contact Management

Manage and segment your contacts effectively for targeted marketing campaigns.

  • Better Data Management
  • Deeper Customer Insights
  • Increased Productivity
Screenshot of TopMessage's dashboard showing various pages and tools

Benefits of Using Marketing Campaigns

Immediacy

Unlike online marketing, where customers view messages on desktops or laptops, SMS and WhatsApp marketing campaigns deliver messages directly to your customers smartphones. This ensures immediate visibility and a quick response time, making your communication more impactful and timely.

Personalization

Messages received on mobile devices feel more personal and grab customers attention. Personalizing your SMS and WhatsApp campaigns with names and tailored content transforms your marketing into an engaging experience, fostering a deeper connection with your brand.

Cost-effectiveness

Mobile marketing campaigns are highly cost-effective, offering significant reach without the heavy costs associated with traditional marketing. This affordability makes messaging campaigns attractive options for businesses of all sizes, allowing them to deploy impactful strategies on a budget.

Advanced Segmentation

Leverage advanced segmentation to engage your target audience on a deeper level. By categorizing your contacts into distinct groups based on demographics, behavior, or interests, you can create more personalized and effective mobile marketing campaigns that resonate with each segment.

Multichannel Reach

Unified multichannel campaigns across SMS and WhatsApp ensure you reach your audience through their preferred communication channels. This enhances engagement and maintains consistency in your marketing efforts.

Measurable Results

Track the performance of your SMS and WhatsApp campaigns with detailed analytics. Measure key metrics such as delivery rates, open rates, click-through rates, and conversions to evaluate effectiveness and identify areas for improvement.

FAQs

What are marketing campaigns?

Marketing campaigns consist of a series of strategic actions designed to achieve specific goals, such as launching a new product, increasing sales, or boosting brand awareness through mobile channels. These campaigns often utilize multiple channels, including SMS and WhatsApp, to engage with existing customers and attract new ones, enhancing the overall effectiveness of your outreach.

How do I create a marketing campaign?

To create a successful marketing campaign, follow these steps:

Set Your Goals:

Define what you want to achieve, such as driving sales, launching a new product, or raising brand awareness.

Choose Your Channels:

Select the mobile channels you’ll use to reach your audience. Options include SMS, WhatsApp, or a combination of both.

Select a Plan:

Subscribe to a plan that includes your chosen marketing channels and add credits to your account based on your budget for the campaign.

Personalize Your Message:

Make your campaign stand out by adding personal touches like custom variables, images, and calls-to-action for each target segment.

Can I personalize messages for various audience segments?

Absolutely! With TopMessage, you have the capability to personalize messages for various audience segments. By segmenting your audience into specific groups based on factors such as age, gender, behavior, or preferences, you can craft customized messages tailored to each segment. This approach ensures more effective and engaging communication with your audience.

What are the optimal times for sending marketing messages?

The optimal timing for sending mobile marketing campaigns depends on various factors such as the target audience, industry, and geographic location. Generally, the most effective times for sending marketing messages are typically around 12 pm or 8 pm on weekdays, coinciding with lunch breaks or after work hours, when people are more likely to check their phones. Additionally, weekends between 10:00 am and 12:00 pm can be suitable as people have more leisure time.

How can I measure the success of my marketing campaigns?

Measuring the success of your marketing campaigns involves tracking various key metrics. By analyzing these metrics, you can effectively evaluate the performance of your campaigns and make data-driven decisions to optimize your strategies.

Delivery rate:

The percentage of messages successfully delivered to recipients.

Failed Rate:

The percentage of messages that failed to deliver.

Open Rate:

The percentage of recipients who opened your message.

Click-Through Rate (CTR):

The percentage of recipients who clicked on a link or Call-to-Action button in your message.

Conversion Rate:

The percentage of recipients who completed a desired action, such as making a purchase, or submitting a survey.

Unsubscribe Rate:

The percentage of recipients who opted out after receiving your message.

Revenue Generated:

The total revenue generated directly or indirectly from your campaigns.

What compliance measures are in place for marketing campaigns?

At TopMessage, we prioritize compliance with all relevant regulations and best practices for marketing campaigns. This includes obtaining explicit consent from recipients, offering easy opt-out options, maintaining accurate records, and ensuring all message content adheres to legal guidelines. By emphasizing compliance, we protect both businesses and consumers, fostering trust and transparency.

How can I integrate marketing campaigns with my other marketing efforts?

Measuring the success of your marketing campaigns involves tracking various key metrics. By analyzing these metrics, you can effectively evaluate the performance of your campaigns and make data-driven decisions to optimize your strategies.

Define Your Goals:

Clearly identify your campaign objectives, such as boosting sales or increasing brand awareness.

Identify Your Target Audience:

Understand your audience's preferences and behaviors to create tailored messages.

Use Workflow Builders:

Utilize tools like Zapier to connect TopMessage with other marketing platforms, enabling automated synchronization across channels.

Coordinate Your Campaigns:

Ensure your messaging is consistent across all platforms. This avoids conflicting or contradictory messages and reinforces your brand identity.

Monitor and Optimize:

Continuously track the performance of your mobile marketing campaigns and make data-driven adjustments to improve effectiveness and engagement.

What analytics tools are available to optimize my marketing campaigns?

TopMessage offers comprehensive analytics tools to optimize your marketing campaigns. These include:

Real-Time Behavioral Tracking:

Monitor user behavior and engagement in real-time.

Delivery Metrics:

Analyze delivery success rates and failures.

Engagement Metrics:

Measure how recipients interact with your messaging campaigns, including opens, clicks, and responses.

Advanced Segmentation Analysis:

Evaluate how different audience segments respond to your campaigns, helping refine your targeting strategies.

Eager to connect?

Launch your marketing campaign with TopMessage today!

Curly-haired girl sitting on the floor checking her phone for a “Thank You” message received for her subscription