Effective SMS Opt-Out Management

Manage SMS Opt-Outs

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Screenshot of TopMessage drip campaigns interface with opt-out options clearly displayed.

Man smiling while managing his subscription preferences after receiving an SMS opt-out confirmation notification from TopMessage

Elderly man checking his phone and confirming a taxi notification opt-out sent via TopMessage.

Woman looking at her smartphone, managing her subscription preferences after receiving an opt-out notification for her bank alerts via WhatsApp.

Woman interacting with her phone while adjusting opt-out settings for automated two-way WhatsApp messages from TopMessage.

SMS Opt-Out Features

Keep your mobile marketing compliant while making it easy for recipients to unsubscribe. This helps you target only interested recipients, improve engagement, and stay compliant with regulations. Empower your audience while protecting your messaging reputation.

Ensure that every SMS message includes clear opt-out instructions, such as replying with ‘STOP’ to unsubscribe or clicking a provided link. This helps prevent your messages from being flagged as spam while maintaining your credibility and professionalism.

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SMS Opt-out

Choose Methods for SMS Opt-Out

Showing an SMS message with a clickable opt-out link, allowing the recipient to unsubscribe and be added to the unsubscribed contacts list.

SMS Unsubscribe Links

Make unsubscribing easy, protect your brand, and stay compliant by including an SMS opt-out link in your messages. TopMessage generates and sends a special link that lets customers unsubscribe from your SMS campaigns whenever needed.

Displaying a SMS chat where the user sends “STOP” or “CANCEL” to unsubscribe from future messages automatically.

SMS Opt-Out Keywords

Offer a smooth experience with SMS Opt-out keywords. Any recipient who does not wish to receive marketing messages will be automatically unsubscribed by sending keywords such as "STOP", ensuring compliance and efficiency.

Manual Unsubscription

Allowing people to opt out can sometimes be tricky. With TopMessage, you can remove contacts from SMS campaigns manually with a single action.

Compliance

TopMessage helps you stay compliant with major messaging regulations, including GDPR in Europe, CAN-SPAM in the US, and CASL in Canada, by making it easy for your customers to unsubscribe from SMS.

TopMessage dashboard showing SMS unsubscription analytics with percentages of recipients who opted out, helping refine messaging campaigns.

Opt-Out Reporting

Track how many contacts unsubscribed after each campaign. This allows you to measure list quality and ensure compliance with SMS marketing regulations.

FAQs

What is SMS Opt-Out Management?

It’s a system that allows recipients to stop receiving SMS marketing messages, helping businesses respect preferences and comply with regulations.

How Do Unsubscribe Links Work?

The unsubscribe SMS link, inserted via {opt_out_link}, allows recipients to remove themselves from your contact list or campaign with a single click.

Which Regulations Does SMS Opt-Out Support?

SMS opt-out features support compliance with GDPR, CAN-SPAM, and CASL, which require consent to be revocable at any time.

How Can I Manually Unsubscribe a Recipient?

You can manually unsubscribe contacts using a single button in your management system, ensuring campaigns reach only willing recipients.

How Does Automated SMS Unsubscription Work?

When recipients click the unsubscribe link, they are automatically added to the Unsubscribed Contacts list, reducing manual work and maintaining compliance.

How Can I Track Unsubscription Rates?

TopMessage provides detailed reports on unsubscribed SMS contacts, helping you optimize campaigns and target the right audience.

Start Using SMS Opt-Out Features

Explore TopMessage’s SMS opt-out management today!

Curly-haired girl sitting on the floor checking her phone for a “Thank You” message received for her subscription