TopMessage’s WhatsApp Opt-Out Tools

WhatsApp Opt-Out
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Screenshot of TopMessage WhatsApp drip campaigns interface with opt-out options clearly displayed.
Man smiling while managing his subscription preferences after receiving a WhatsApp opt-out confirmation notification from TopMessage
Elderly man checking his phone and confirming a taxi notification opt-out sent via TopMessage WhatsApp channel.
Woman looking at her smartphone, managing her subscription preferences after receiving an opt-out notification for her bank alerts via WhatsApp.
Woman interacting with her phone while adjusting opt-out settings for automated two-way WhatsApp messages from TopMessage.

Respect Subscriber Preferences with Easy WhatsApp Opt-Outs

WhatsApp marketing is powerful, but only when you respect your subscribers’ choices. With TopMessage’s WhatsApp opt-out management tools, you can easily manage customer relationships and stay fully compliant.

TopMessage offers two ways for customers to unsubscribe from WhatsApp messages: through an opt-out link or opt-out keywords. You always have access to the list of unsubscribed contacts and can easily manage opt-outs. If customers unsubscribe accidentally or change their minds, you can resubscribe them and include them in your marketing campaigns.

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WhatsApp Opt-Out Management

Give customers control via WhatsApp opt-out management

Showing a WhatsApp message with a clickable opt-out link, allowing the recipient to unsubscribe and be added to the unsubscribed contacts list.

Opt-Out Links

The WhatsApp opt-out link is automatically included in your messages, and when a recipient clicks that link, their number is added to your unsubscribed list. Include the {opt_out_link} in your campaigns, and anyone who clicks is immediately moved to the Unsubscribed Contacts list.

Displaying a WhatsApp chat where the user sends “STOP” or “CANCEL” to unsubscribe from future messages automatically.

Opt-Out Keywords

Make WhatsApp opt-out management easy with TopMessage. When customers send keywords like “STOP” or “CANCEL” to your WhatsApp number, they are automatically unsubscribed from future commercial messages. This builds trust while protecting your brand from being marked as spam.

TopMessage interface showing a manual unsubscription action being performed for a contact for WhatsApp.

Manual Unsubscription

Remove contacts from WhatsApp campaigns manually whenever needed, ensuring messages reach only the right audience.

Illustration of GDPR, CAN-SPAM, and CASL compliance icons, highlighting easy and legal opt-out options for recipients of WhastApp.

Compliance

Enabling WhatsApp opt-out is essential for legal compliance. Regulations like GDPR, CAN-SPAM, and CASL require that recipients can withdraw consent at any time, making opt-out links a must-have feature. This ensures that all future messages comply with regulations and gives customers the freedom to choose what they receive.

TopMessage dashboard showing WhatsApp unsubscription analytics with percentages of recipients who opted out, helping refine messaging campaigns.

Unsubscription Insights

TopMessage automatically tracks users who unsubscribe from your WhatsApp messages and delivers actionable insights. By monitoring your campaign’s overall unsubscribe rate, you can identify patterns and refine future messaging to boost engagement.

FAQs

What is WhatsApp Opt-Out Management?

It’s a feature that allows recipients to stop receiving WhatsApp marketing messages, helping businesses respect preferences and comply with regulations.

How Do WhatsApp Unsubscribe Links Work?

The WhatsApp opt out link, added via {opt_out_link}, lets recipients remove themselves from your contact list or campaign with a single click.

Which Regulations Does WhatsApp Opt-Out Support?

WhatsApp opt-out features help businesses comply with GDPR, CAN-SPAM, and CASL, ensuring recipients can withdraw consent at any time.

How Can I Manually Unsubscribe a Recipient?

Manually remove contacts from campaigns using a single action in your management system, guaranteeing only interested recipients receive messages.

How Does Automated WhatsApp Unsubscription Work?

Recipients who click the unsubscribe WhatsApp link are automatically added to the Unsubscribed Contacts list, reducing manual work and keeping campaigns compliant.

How Can I Track WhatsApp Unsubscription Statistics?

TopMessage provides detailed reports on WhatsApp unsubscribe activity, helping you optimize campaigns and target the right audience.

WhatsApp Opt-Out Features

Discover TopMessage’s WhatsApp opt-out management today!

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